The legacy of blue jeans and Picanol's role in denim manufacturing

This week was marked by a significant date in fashion history. On May 20, 1873, Levi Strauss and Jacob Davis received a U.S. patent for their innovative process of placing rivets in men's work trousers. This moment marked the birth of blue jeans as we know them today. And while denim pants had been used as workwear for many years prior to that point, it was the addition of rivets that transformed them into the durable and iconic jeans we know today.

As we celebrate the birthday of jeans, this is also the perfect time to highlight the remarkable success of Picanol's weaving technology in the denim industry. Over the years, Picanol's advanced weaving machines have become the backbone of denim manufacturing worldwide. Indeed, nowadays, 2 out of every 3 pairs of denim trousers are made on a Picanol weaving machine. This incredible statistic clearly demonstrates the trust and reliance that denim manufacturers around the world place in Picanol's technology.